Job Description
Location: Atlanta, Georgia or Nashville, Tennessee, USA At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
What You Will Do For Us The position will serve as customer marketing lead for the Value channel portfolio of customers to integrate shopper strategies from the customer’s blueprint with Coca-Cola brand priorities to strategically plan & build programming to support omni-channel execution that delivers system performance. Including Retail Media planning & execution + collaborative partnership programs with key CPG (consumer packaged goods) partners.
System Leadership - Own the relationship with senior sales and marketing/category leadership.
- Negotiate and collaborate with cross-functional partners to ensure alignment with annual plans and DMI (direct marketing investment) resources.
- Communicate to our system Bottling Partners on key marketing milestones within customer portfolio,
Cross-Functional Collaboration - Operate cross-functionally with multiple internal stakeholders across NAOU, to solve customer/channel problems by providing insight and expertise to grow the business and recruit/retain shoppers.
- Provide leadership voice across the organization to offer a Frontline marketing lens to planning, resource allocation and customer insights.
- Scale learnings from portfolio of customers into enterprise impact.
Customer Leadership - Lead C-suite marketing customer discussions and retailer media network strategies with win/win objectives.
- Lead the development of both short-term and long-term customer plans to deliver the annual plan across channels.
- Ownership of Investment strategy to deliver customer plan.
- Collaborate with customers to understand needs and develop fact-based consumer stories to accelerate growth. Own the solutions to intersect the voice of customer and voice of brand.
Requirements - Bachelor's Degree Required, master's preferred.
- 12 years minimum experience in marketing, brand, shopper, and/or commerce
- Analytical skills for data interpretation and strategy development.
- Brand Management (building and maintaining strong brand health).
- Category Management (managing product categories for optimal sales).
- Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation).
- Financial, RGM, and P&L Acumen.
- General Management Mindset.
- Influencing without authority.
What We Can Do For You - Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
- Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
- Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
- Skills: Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Collaborating for Value, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Leadership, Marketing Strategies, Media Planning, Negotiation, Portfolio Management, Problem Solving, Quantitative Research, Story Telling, Social Media Strategies, SWOT (strengths, weaknesses, opportunities, and threats) Analysis
Skills Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Digital Media Strategy; Creative Briefs; Competitor Analysis; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; People Management; Brand Architecture; Channel Management; Team Management
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$189,000 - $217,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Job Tags
Full time, Temporary work, Local area,