Job Description

Company Overview 

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide. 

From luxury travel to fitness and wellness, our portfolio is growing fast: 

• NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style 
• FLO Pilates — the world's leading Pilates brand, bringing the practice into homes and wardrobes everywhere 
• REDGE Fit — a new standard in at-home strength training, making performance accessible to all 

Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.

Professional Experience

• 3–6+ years of experience in social media management, digital marketing, or content creation.

• Proven track record of managing social media accounts for brands (agency or in-house).

• Experience developing social strategies that drive engagement, growth, and conversions.

• Hands-on management of platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, and X (Twitter).

• Background in paid social campaigns (Facebook Ads, TikTok Ads, LinkedIn Ads, etc.) is highly valued.

• Experience with community management, influencer collaborations, and social listening tools.

Industry Background

• Prior work in a marketing or creative agency (managing multiple client accounts) is a strong advantage.

• Experience in industries like consumer goods, fashion, lifestyle, tech, or e-commerce is often preferred.

Skills & Competencies

• Strong skills in content creation, copywriting, and storytelling tailored to each platform.

• Knowledge of social analytics tools (Sprout Social, Hootsuite, Later, Buffer, or native platform insights).

• Ability to analyze KPIs (engagement, reach, conversions, CTR) and adjust strategies accordingly.

• Creative mindset with an understanding of trends, memes, and platform-specific best practices.

• Excellent project management and communication skills for working with designers, video editors, and clients.

• Strong eye for visual aesthetics and brand voice consistency.

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