Job Description

We are looking for an experienced and creative Social Media Manager to develop and execute our social media strategy, build brand awareness, and engage families, staff, and the broader community for our nationally accredited early childhood program in Columbus, Ohio. This role will manage daily content publishing, community engagement, analytics tracking, and collaboration with program teams to promote events, classroom activities, enrollment opportunities, and organizational initiatives. The ideal candidate is strategic, organized, and values working for a mission-driven educational organization.

Key Responsibilities

• Develop and implement a social media strategy aligned with organizational goals, audience needs, and brand voice across platforms such as Facebook, Instagram, X (Twitter), and YouTube.
• Create, curate, and publish engaging content (copy, photos, short-form video, graphics) that highlights classroom learning, events, family resources, staff spotlights, and program milestones.
• Manage the content calendar, scheduling posts for optimal reach and coordinating with program staff to capture timely stories and visuals.
• Monitor and respond to comments, messages, and inquiries in a timely, professional, and family-friendly manner; escalate concerns to appropriate staff when necessary.
• Collaborate with teachers, administrators, and the communications team to ensure accuracy, privacy compliance, and alignment with program policies (including photo/video consent and child safety protocols).
• Produce short videos and reels suitable for social platforms; edit footage for clarity, accessibility (captioning), and engagement.
• Track and analyze social media metrics and campaign performance; prepare regular reports with insights and recommendations to improve reach, engagement, and conversion (e.g., enrollment, event attendance, volunteer sign-ups).
• Manage paid social media campaigns and budgets when applicable; set objectives, target audiences, and measure ROI.
• Maintain and organize a media asset library, including photos, videos, and graphics; ensure proper use rights and consent documentation are stored and up to date.
• Stay current on social media trends, platform updates, and best practices; recommend new tools, formats, or approaches to increase effectiveness.
• Support crisis communications and messaging on social channels in coordination with leadership and communications staff.

Qualifications

• Education: Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or related field preferred; equivalent experience considered.
• Experience: 2+ years of social media management or digital communications experience, preferably in education, nonprofit, or child- and family-focused organizations.
• Skills:
  • Strong written and verbal communication skills with the ability to craft clear, friendly, and on-brand messages for diverse audiences.
  • Proficiency with social media platforms, scheduling tools (e.g., Hootsuite, Later, Buffer), and analytics dashboards (e.g., Meta Business Suite, Google Analytics).
  • Basic photo and video production skills, including shooting with mobile devices and editing with tools such as Adobe Premiere Rush, Canva, iMovie, or similar.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines with attention to detail.
  • Strong interpersonal skills and the ability to collaborate respectfully with teachers, families, and staff while maintaining confidentiality and child-protection standards.
• Certifications: Certificates in digital marketing, social media, or content creation are a plus but not required.
• Familiarity with privacy, consent, and safeguarding practices related to sharing images and information about children preferred.
• Ability to pass background screening and any required health checks, including immunization requirements.

Schedule & Work Environment

This is a full-time position with typical weekday hours; occasional evenings or weekends may be required to cover events, live updates, or time-sensitive communications. Work may include time in classrooms and at on-site events; candidate must be comfortable working in an environment where children are present and adhere to all program safety and privacy policies.

What We Offer

• Competitive pay and opportunities for growth within a mission-driven, collaborative organization.
• Professional development and training in digital communications, content creation, and early childhood program standards.
• Comprehensive benefits for eligible employees, including paid time off and retirement plan options.
• A supportive workplace committed to the health, safety, and well-being of children, families, and staff.

If you are passionate about storytelling, community engagement, and promoting high-quality early childhood education through social media, we encourage you to apply for immediate consideration.

Must be able to pass a background screening.

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