Job Description

Become a part of our caring community and help us put health first

Become a part of our caring community and help us put health first


Overview


Humana is committed to delivering seamless, member-centric communications across every touchpoint. As Senior Associate, Journey & Lifecycle Design, you will be the enterprise steward for lifecycle experience strategy, establishing governance, best practices, and continuous optimizations across all Marketing agile pods. This role operates independently of Agile pods, providing a horizontal view of experience design across the entire marketing ecosystem .


You will lead the development of a Marketing Experience Design Center of Excellence, define standards for how marketing journeys are developed in Adobe Experience Platform, and work across technology, operations, and data to activate new capabilities to further enhance the consumer experience.

Key Responsibilities

Journey Design & Governance

• Develop and maintain champion experience strategies across all Customer Lifecycle Marketing pods, ensuring communication best practices are implemented consistently
• Establish and lead a marketing Marketing Experience Center of Excellence to define best practices, governance policies, and innovation roadmaps.
• Develop a standardized test & learn agenda that can span across all pods to ensure various tests are implemented in line with enterprise goals.

Horizontal Oversight & Optimization

• Maintain a cross-pod, enterprise-wide view of customer journey design to identify overlaps, gaps, and optimization opportunities.
• Monitor journey performance, including test/control lift, potential fallouts or gaps within the experience, and provide optimization opportunities to improve member experience.
• Partner with analytics and marketing operations to develop dashboards and reporting frameworks that inform journey decisions.

Collaboration & Execution Enablement

• Collaborate with agile pods, data teams, and martech architects to ensure seamless execution and adherence to experience standards.
• Partner with Digital & Omnichannel teams to integrate new offers and capabilities into the ecosystem and ensure cross-channel alignment.

Technology & Capability Development

• Work closely with Marketing Technology to assess platform capabilities, troubleshoot issues, and prioritize enhancements.
• Influence the roadmap for channel enablement, personalization, and automation by advocating for member-centric innovations.
• Manage the capability backlog and support universal capability implementation across platforms to drive efficiency and consistency.
• Engage with customer call centers and non-owned channels to expand offer reach and ensure consistent messaging across all touchpoints.

Impact

This role ensures Humana’s marketing journeys are built with scalability in mind—enhancing member experience, improving campaign performance, and supporting enterprise growth. By maintaining a horizontal view of journey strategy and execution, this associate drives consistency, governance, and innovation across the marketing organization.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3+ years of experience in customer lifecycle journey design, marketing operations, or campaign management
• Proven ability to lead cross-functional initiatives and drive strategic outcomes
• Understanding of member journey mapping and personalization strategies
• Strong analytical skills with experience in performance measurement and optimization
• Excellent communication, collaboration, and stakeholder management skills

Preferred Qualifications

• Experience in healthcare, insurance, or other regulated industries
• Familiarity with CRM platforms, marketing automation tools, and customer data platforms (CDPs)
• Experience developing governance frameworks and establishing scalable journey design

Use your skills to make an impact

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$86,300 - $118,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Job Tags

Bi-weekly pay, Full time, Temporary work, Apprenticeship, Work at office, Remote work, Work from home, Home office, Flexible hours,

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